September 11, 2009
We are working towards having everything ready for the broadcast premiere on KQED Thursday evenings October 8 and 15 from 8-10pm. The final tape masters are done and only the DVD offer and closed captioning remain — both of which are scheduled to be done the week of September 14. Our newest underwriters include the Environmental Protection Agency, Region IX and First Republic Bank, as we continue to raise the completion funding for educational outreach, a rebuilt and soon to be greatly expanded website and post-production. This includes making a five minute teaser for the series to run on kiosks at the Embarcadero BART station and Ferry Building, a 23 minute video for the Caltrans public information center at the foot of the Bay Bridge in Oakland and 60 minute highlight versions for use at public presentations around the Bay Area.
The Rolling Orange team was over Friday putting finishing touches on the updated website, which now includes five video segments from the series, although a few formatting issues remain to be straightened out. We also discussed ideas for the next phase of the website upgrade which is focused on educational outreach and will include downloadable curriculum material and video segments for teachers. It is also planned to be an interactive site, with provisions for the public to send in comments, pictures and video about their relationship with San Francisco Bay.
Plans for the manufacturing and distribution of the Saving the Bay DVD were also finalized Friday and there should be a link for pre-orders on the website by next Friday September 18th. It will be a two disc set.
The public relations effort led by Scott, Meredith and Yoon at KQED is in full force and hundreds of colorful Saving the Bay posters are being put up around the Bay Area. There are also postcards — electronic and paper — being widely distributed. The first promos are running on KQED and several ads are in the works. A two minute tape is also being distributed nationwide to run on the banks of HDTV screens found in electronics retailers such as Best Buy, Costco and WalMart.
One last post late this evening: the new Saving the Bay Facebook page is now up and we hope to have well over 1,000 fans by the first air date. If you’re on Facebook, please join in and become a fan!